About us
From the yard.
For your horse.
We founded Equivora in 2026 to make well-thought-out horse nutrition simpler and accessible to more people.
Our story
An idea that began at the yard.
Behind Equivora are two founders, a personal experience and the wish to make horse nutrition simpler.
“There has to be a simpler way.”
The thought that started it all for us.
Since childhood
The yard is part of life.
Through his sister, Tobi has been around horses since childhood. He helps out at the yard and sees how much thought goes into daily feeding.
Besides hay, complementary feeds keep coming up. Many suppliers, many products and the question: what actually suits this horse?
The decisive experience
A lot of research. A lot of responsibility.
Tobi's sister read up on the subject in depth, compared products and, together with an equine nutrition adviser, put together a suitable combination of feeds.
Tobi saw first-hand how much time, effort and money went into this. The experience turned into a question that neither of us could let go of: how can this be made simpler?
2026: we found Equivora
A question becomes an idea.
We both come from the digital sector and have worked there. So we started thinking about a solution that brings information together clearly and makes the path to suitable feeding easier.
We developed the idea over a longer period and turned it into Equivora. We founded the company in 2026, wanting to turn a personal experience into something that helps other horse people too.
Our mission: making suitable feeding accessible.
We want every horse person to be able to make informed feeding decisions. Clearly, with less research effort and with their own horse at the centre.
Simpler for you.
We want to present knowledge so that you understand how things fit together and can take the next step.
Suited to your horse.
Our aim is feeding that is guided by the individual horse, where every supplement has a clear reason to be there.